This concept translates the narrative of the Beit brand through minimal means, maintaining its domestic character but with clean spacing & spaces. It uses a simplified and stripped base system as features to create the aesthetic of the brand. Through decomposing its letters and shapes to their most basic form it reinforces the brand as a retail outlet that is simplified to its most natural and inate function.

This concept focuses on ‘minimalism’, adopting a contemporary direction in its language and highlights various elements to represent the geographic location of this store, giving it a deeper sense of belonging.

BEIT. CONCEPT STORE 2018 ®

TINKAH STUDIO – AE / UK

PROJECT MANAGER: SHIARINA MINDANAO

CREATIVE DIRECTOR: KHOLOUD SHARAFI

ART DIRECTOR AND DESIGNER: CLAUDIA RIVERA

PHOTOS BY: MELISSA TREVIÑO