IRTHI Contemporary Arts Council

London UK 2017

Irthi contemporary crafts council is a platform as part of Sharjah Business Women Council established to bring together various individuals whom use ethical practices in the MENASEA region to create lifestyle goods. Taking part in Collect 2017 , Irthi showcased three Emirati designers. The concept behind this exhibit took inspiration of the sunset view of the UAE. Using the gradient element as the main visual graphic within this experience by incorporating it on the floor allowing the public to walk through the space and transport them towards a natural atmosphere. The exhibition display offered a modern layout with a natural and earthy touch with an interactive brochure displayed on the wall.

CREATIVE DIRECTOR: KHOLOUD SHARAFI                                                                    LEAD DESIGNER: CLAUDIA RIVERA                                                                            LEAD EXHIBITION DESIGNER: MARCELA MUNOZ

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