SHAMSA ALABBAR is a jewelry brand that narrates the story of uncommon beauty. The brand’s creations portray a sense of sophisticated yet unique pieces that combine the art of finding the extraordinary within the delicate details. “Unusual Beauty” is the brand’s main tagline & on that basis a re-branding and a new brand language was developed. The new brand proposal focused on defining a solid language & a guideline to all channels of communication to maintain consistency. A monogram was also developed as a supporting element to the main mark.